Personal Brand and the Love Train Wreck

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odracir72

I’ve had reason to contemplate personal “branding” recently, and I don’t mean the kind you do with a red-hot iron.  It reminded me of something I posted elsewhere…

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I had an interesting branding conversation with a friend a few weekends ago.   We’ll call her Rachel.  Rachel has a good friend…a good, beautiful, fit, beautiful, gorgeous, magnetic, beautiful friend…who is very beautiful, fit, gorgeous, and magnetic, yet she keeps finding herself in train-wreck after train-wreck when it comes to her relationships with men.  Rachel couldn’t understand why her friend winds up in these situations. My response to her was simple: it’s what she advertises. Rachel didn’t seem to take too kindly to this, thinking I was implying her friend somehow “asked for it.” I told her that I wasn’t necessarily going “The Law of Attraction” route. Instead, I found myself thinking more about what I went through creating a brand for myself at work. I told her that her friend isn’t secretly wishing for these things to happen (she has relationship issues with her dad, but that’s not the point), but what she is doing is dressing provocatively (did I mention she is very beautiful, fit, and gorgeous), acting flirtatious (that’s where the magnetic part comes in), and playing the “damsel in distress” card (which, of course, is attractive to most over-protective men). That, in a nutshell, is her brand. And her marketing plan? Nothing more than advertise at the local bar. So, her brand, in essence (and unconsciously) is “Young Hottie Looking for Macho Man,” and her market is guys at bars. Who exactly is surprised that these relationships are train-wrecks?

I am, by no means, a relationship expert, but my comments did give Rachel something to think about. What the whole interaction did for me was confirm something that I have known for a long time: that people advertise who they are, what they value. Working with a personal coach as part of my professional and personal development has just made it that much clearer to me how important branding yourself can be…both at the water cooler and at the local “watering hole.”

Be Doubly as Compassionate

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odracir72

There’s been a lot of talk of death in the media lately.  Robert McNamara, US Secretary of Defense for both President John F. Kennedy and Lyndon B. Johnson, died today at the age of 93.  Of all the stories we’ve been hearing about these past few weeks, his is the most intriguing to me.  Apart from his role in the Vietnam War, he was a man who repeatedly reinvented himself throughout his lifetime.  That concept resonates with me.

Reinvention.  Death and rebirth.  With the passing of each life, there is mourning.  Mourning is an essential part of the process of passing on.  We expect it.  When we experience it, we call it grieving, and it tugs on every last cell in our body.  It weighs us down.  It consumes us.  It hollows us from the inside out, and it leaves a wound that can feel like it never quite healed.  It haunts our thoughts.  Our memories echo like footsteps down empty halls.  It chills us as time goes by, and sometimes the slightest hint of yesteryear brings it all crashing back down on us.

That is grieving.  It can take a few days.  It can take a lifetime.  However long it takes, we are merciful when we see it in the eyes of others.  We try to be understanding, empathetic.  We let them experience those awful moments however they must.  After all, we know the feeling.  And when we feel it ourselves, we expect pity and compassion.  We excuse ourselves from acts we might otherwise not have committed.  When death comes, we make allowances for those who must grieve.

Talk of death is not only littered with metaphors, death itself is a metaphor.  When change comes calling, the passing from what was to what will be has been called death by more than just me.  However, this death does not always bring compassion.  Instead, it brings temporary tolerance which makes way for impatience, even annoyance.  We tend to shorten our time of forgiveness, of understanding.  Why should this be?  Is it that there are certain types of grieving processes that are acceptable while others are not?  I believe this to be the case.  I believe that not nearly enough people are as compassionate as they could be when allowing others to grieve change, myself included.  This has been one of the great lessons of my life: allow others to grieve as they must as what was passes into what will be.  

Which brings me to the best quote I’ve heard in the past two weeks: “Be doubly as compassionate to everyone you meet because you don’t know who is suffering twice as much as you.”

Take you time.  Grieve as you must.  Anyone who matters to you will be there when it is over.  Anyone else can suck an egg.

Nothing to Lose

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odracir72

I’ve come to the conclusion that there really is very little “to lose” in life apart from health, happiness, and the people you love.  I participated in a fascinating discussion on risk the other day, and the interpretation of risk that kicked off the whole debate was essentially that risk is bullshit.  The truth is that in life there is simply choice and consequence.  I loved the perspective; it so jives with my own!

That got me thinking about why we fixate on risk.  It’s my opinion that we fixate so much on risk because risk is a way to justify our not choosing to do something outside of the status quo.  Status quo is neither good nor bad.  However, status quo can also be a trap, a way of not upsetting the “devil you know” in lieu of “the devil you don’t.”  By assessing risk, we find ways of avoiding a choice that might lead us down the path to a consequence that we really don’t like.  It’s fear.  It’s fear of winding up with something “worse” that we currently have, for example.  No matter how you spin it, I think it’s still fear.

In 1776, a bunch of British subjects decided that they’d had enough of living their lives as second-class citizens.  So, they got a bunch of people to buy into their underground rebellion and declared independence from their would-be oppressors.  The rest is history, as they say.  History is filled with moments where one person or a small group of people make a choice that has profound consequences for the course of a nation’s history.  Like that Continental Congress tipping over into open rebellion and signing a Declaration of Independence.  Their was no scientific measurement of risk; there was debate about the consequences of their actions.  Then, they chose.  They chose a course and lived with the consequences, fear be damned.  Perhaps not all of us can or will have such a profound effect on the course of human history, but maybe, just maybe, there is a lesson to be learned here about having the courage to make choices and live with them without becoming paralyzed with fear of what might or might not be.  

Besides, there is nothing to lose that God or the Universe cannot return to us.

Ears

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odracir72

The thing about revisiting your childhood is that you might actually find it.  In fact, what I found out is that it is still there, just as I left it.  Only it’s different.  It’s different in a cozy and not-so-cozy way.  The most startling yet soothing realization is that it’s all good, all as it should be.

Something I also discovered along the way is that immersing myself in my childhood deepened my connection to my parents, mainly my father.  That said, I could see my mother in my wife’s tears, and I wondered what it was like for them when they had young children as I do.  More than once, I felt my wife and I standing in the ghost-like shoes of my parents.  

And, above all, I saw myself in my boys.  Plural.  That surprised me.  I expected to see my reflection in my oldest, but finding a point of light in the eyes of my youngest that mirrored mine was unexpected.  I can’t say why.  It just was.  He still tests my patience more than anyone else on the globe, but I think I understand that a little better.  

It is amazing to me that I can feel as whole as I do yet exist simultaneously in both of my boys, in my adult mind and body, and in a shadowy remnant of myself that awakens each day and gleefully wanders the paths and corridors of this place I first visited when I was just a little boy.  I exist in all these forms, yet I can feel my connection to all of them.  They are extensions of me.  I just have to take the time to feel their existence.

In going back to I place I visited many times as a child, I felt peace as the man I am…husband, father, son, brother, grandson, friend.  And I understood my place in the continuum of life a little better.

The mouse ears never really come off, I guess.

Not Quite Half My Life

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odracir72

 I haven’t quite known my wife for more than half of my life, but we’re almost there.  We’re adding yet another year to the tally, and it hardly seems possible.  We are certainly not the people that the other fell in love with any longer, but, in retrospect, that should have been expected.  It should have been a quality that we sought out…the desire and ability to grow as a human being.  I wasn’t looking out for that.  I guess I was fortunate!  I suppose there are other people out there with the same desire, but my wife is the unique set of possibilities that precisely fit the need I have in my life.  I think the same can be said for me when it comes to her needs.  We take it all, the good and the bad, because both sides form the one lucky coin that we’ll carry in our pockets for the rest of our lives.

I am grateful for you, my love.  Thank you for being here for me, for making me a more whole person, and for always pushing the envelope.  I’m much better for it.

Believe You Can Lead

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odracir72

Part of being credible as a leader is demonstrating that you have the right and the talent to lead.  In part, credibility is granted to you by those who you lead and in part by those who have given you the opportunity to lead.  At least that’s how it works at a Fortune 100.

For the rest of the world, it’s really about believing that you have the right and the talent to lead.  You seize credibility and walk in the door with it.  Nobody is going to just hand credibility to you.  You will it into existence, then keep your spot through the results of your action.  It’s unfortunate that this isn’t always the way it works in a rather large bureaucracy.  

That said, in the end, you can’t fake credibility.  You eventually have to show that you deserve to lead.  The paths to get their may differ according to who or what you are leading, but producing results always helps.

You can’t lead by love alone.

What Matters

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odracir72

 Seth Godin posted a great poem on his blog today.  You can find the original post here or read it below.

I shared it with a lot of people today and got great responses.  People responded well to it.  I felt good about sharing it.

I think that there are a lot of people out there, myself included at times, who forget that they matter.  The resulting response tends to be a need to claw to the top in search of recognition or “glory.”  I think that’s a way of proving you matter when you don’t really believe you do.

Every day, every one of us can matter.  We do matter.  We just need to believe it.  That can be the hard part.

Thank you, Seth Godin, for reminding us that we do matter.

“You Matter” by Seth Godin

  • When you love the work you do and the people you do it with, you matter.
  • When you are so gracious and generous and aware that you think of other people before yourself, you matter.
  • When you leave the world a better place than you found it, you matter.
  • When you continue to raise the bar on what you do and how you do it, you matter.
  • When you teach and forgive and teach more before you rush to judge and demean, you matter.
  • When you touch the people in your life through your actions (and your words), you matter.
  • When kids grow up wanting to be you, you matter.
  • When you see the world as it is, but insist on making it more like it could be, you matter.
  • When you inspire a Nobel prize winner or a slum dweller, you matter.
  • When the room brightens when you walk in, you matter.
  • And when the legacy you leave behind lasts for hours, days or a lifetime, you matter.

Share What Makes You Special

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odracir72

 I can say without any doubt in my mind that the thing that you’ve been told time and time again makes you special is worth sharing with the rest of the world.  I’m quite positive of that.

 

The reason is simple: people enjoy experiencing other people who love what they are doing. It just feels good.  It makes you smile.  Sometimes you giggle, chuckle, chortle, or guffaw. Sometimes you laugh hysterically to the point of crying.  Sometimes you walk away with such a warm feeling that it rubs off on you and colors the way you treat other people for the next several hours.  That latter one should be reason enough to want to share your positive energy with everyone else on the planet.

 

There real reason you should want to share what makes you special is that it will give you life, pure and simple. The energy you give to others comes back to you, amplified and multiplied. Try it out, and you’ll see. What? Does your experience tell you something different? Can you think about all the times that you’ve shared your joy with others only to have it reject, twisted, and used against you? I am sure you can. There’s a scientific explanation for that, of course.

 

There are several phenomena that affect memory recall, three of the most relevant being recency, frequency, and intensity. 

 

Even though my spellchecker doesn’t like the word, recency exists. In psychological terms, specifically memory recall, recency describes a phenomenon whereby our most recent experiences are the easiest to recall. It is much easier to remember what you ate for lunch yesterday versus the same day last week. Likewise, if someone you were being kind to two days ago was a jerk to you, you are most likely to recall the details and emotions of the moment more vividly. 

 

Frequency describes a phenomenon whereby our most frequent experiences are the easiest to recall. If you eat the same thing for lunch every day, then you are more likely to be able to recite your personal menu to anyone who asks. Likewise, if someone you were trying to be kind to was a jerk to you every time you said “Good morning!” to them, you are most likely to recall the details and emotions of the moment more vividly.

 

Intensity describes a phenomenon whereby our most intense experiences are the easiest to recall. If you ate something three years ago for lunch that just knocked your socks off and made you weep with culinary job because it was that good, then you are more likely to remember what you ate (plus where you ate it, the time, the date, and the name of the waitress) that particular day. Likewise, if someone you were being kind to punched you in the mouth and took the keys to your car, you are most likely to recall the detail and emotions of the moment more vividly. And, hopefully, avoid that person.

 

This brings us back to sharing that special thing about you with others. Chances are the recency and/or intensity of a negative experience keep us from being able to honestly assess the effect sharing of ourselves has on other people. They also cloud our ability to objectively judge frequency. Even if frequency were a factor, chances are the frequency of negative experience can be attributed to one or two individuals who don’t represent the general population. It has been my experience that the vast majority of people respond positively to kindness, compassion, and the thing that makes me special. 

 

Don’t let a few bad experiences keep you from sharing everything you have to offer. 

 

That would be a tragic shame.

Mind, Heart, and…Stomach?

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odracir72

I read somewhere once that the human brain, the human heart, and the human stomach have the highest concentration of neurons in the body, in that order.  Imagine that.  There appears to be a physiological correlation between these bundles of neurons and where you physically feel your thoughts, your emotions, and your intuition.  Go figure.  But, really, what does that mean?  

It means that your body has centers other than your brain that are capable of processing your experiences in life.  “Listen to your gut.”  “Listen to your heart.”  “Listen to your instincts.”  These are all woo-woo terms we hear all the time.  They are telling us to listen to those other “brains” in our body.  They are there.  We can all feel them, feel through them.  Our bodies are truly mysterious vessels.

The real question, though, is how do we translate that interaction into action? 

We can do it by
 being honest with ourselves and following our heart and our gut as we think our way through our lives.  We tend to do lots of thinking but not as much feeling or intuiting.  What tends to happen is that we trick ourselves into believing that the only valid way to navigate a problem statement is with logic.  We try to shut out our emotions and our intuition, thinking that there is no place for either in the problem-solving process.  Theres evidence that such an approach misses the mark.

Colm Foster is a researcher
, author, and executive coach.  He lectures part-time at theUniversity College Dublin.  The man has quite the pedigree.  One of the areas he has studied is this link logic-emotion-intuition link.  Early on in his studies, he looked for linkages between mood and cognition in the research and found next to nothing.  So, he pulled together research from various disciplines.  What he found was evidence that emotion plays a vital part in “good decision-making.” 

One of his areas of study has to do with stress vs. distress.  Activity and blood flow to the amygdale go nuts in stress situations.  This is a normal response.  Distress, on the other hand, is extreme stress and is characterized by the shutdown of certain cognitive processes.  Distress can lead to alexithymia, which is the phenomenon of not enough emotion to make a decision.  What he found was that by suppressing emotion, you lose the wisdom that is inherent in that emotion.  Like smells, emotions invoke whole memory processes which allow you to call upon past memories and experiences.  These memories and experiences are part of the wisdom we draw on to make the best decisions possible in the present moment.

PLUS you expend a lot of energy in suppression.  Since we all have finite supplies ofenergy that means you have to divert energy from one function to suppress another.  The more you suppress the less energy you have forwellother things.

Mood and emotion are always present There are no fully “rational” decisions.  What matters most is whether or not we are allowing the full person we are, balanced between the present moment and past experience, to come through and act.  When we find that balance and expend as little energy as possible in suppression, we are able to bring the energy and passion into our lives that will draw others to us.  When they see that passion, that joy, they will respond, and, hopefully, they will be that much better for it.

You never know how the good thing you do for a few people might ripple out and effect everyone with whom they come into contact.

A Buddhist, a Jewish Guy, and a Catholic…

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odracir72

People frame everything they experience in the world with their core values and beliefs.  There isnt a single thing that comes into our brains that isnt filtered.  Ill give you an example.

I have a Buddhist friend who says that I should just “get it over with” and go to a local Buddhist temple to “get started.  I have a Jewish friend who told me that I am more Jewish than anyone else they know and that I should consider exploring Judaism some more.  I have a Christian friend who swears that there’s a ministry waiting for me. 

Huh?  I have a hard time understanding what they are talking about.  I mean, how is it that the same experience (me) can elicit a similar response in each of these people (their friendship) yet yield such different results (their assessment of my true spiritual calling)?  Am I a natural Buddhist?  Am I really supposed to be Jewish?  Or is my Catholic upbringing the flock to which I should return?  Only one of my friends can be right.  The other two are wrong.  Right?

 

Probably not.

 

As I read each of them again, I get a little teary.  Honestly.  To me, they illustrate that I have touched each of these people in a special way, that I have spoken to them soul-to-soul in a language that transcends everything that makes us different as human beings.  That just seems so beautiful to me.  It must simply be that each of these people expressed to me our spiritual connection in the only way they know how: in terms of their own life experiences.  So, for the Buddhist, I am most like a Buddhist.  For my Jewish friend, I am Jewish.  For my Christian friend, I am so obviously Christian, too.

 

But that still begs the question: who is correct?

They all are.  And I cannot imagine a more gratifying compliment than that.