The central idea is that great leadership happens intentionally, not accidentally. At the core of that intentionality is a set of guiding principles…value, really…the guides the behavior of the leader. It’s more than just a bulleted list of ideas. It is a system, an interconnected library of concepts, beliefs, novel ideas, musings, facts, and hunches that allows to leader to function. The tighter and more refined the system, the more effective the leader. It manifests itself in the world as a philosophy, even if the individual in question isn’t aware of it.
I’ve read many times that nothing scales like words. I’m coming to understand how and why this is true. When you write something down, it’s hard to ignore it. You can come back to it later, read it again, and contemplate the things you’ve written. You can edit. You can adjust. You can add. You can omit. Words on paper or in electronic form are fluid in that they can be molded and reshaped as often as the author chooses to work them. They can also be shared. In sharing, the words take on a life of their own. Once they are shared, even if express consent has not been granted, they are open to further editing by other authors, authors who spring forth from the pool of readers. You see, words are ideas, and ideas that are shared are unleashed. They are set free. They are released. Regardless of what we intend, every word, once written, belongs to the person who reads them, thus the fluidity I mentioned takes on a whole new potential. Now the remolding and reshaping is happening at the hands of others, and each one of them could be going about it in their own, unique way. That’s how words are scalable. Words scale because that is their nature.
For several years, I wrote words and hosted them on a blog. I wrote a lot of words. I wrote about 200,000 of them in that one spot alone, comprised of over 1 million characters. If you would have printed them out, in their original blog form, they would have occupied 600 pages. That’s a lot of paper, a lot of words. That’s a lot of ideas. Woven into the chains of words and ideas, I came to realize, was the essence of who I am, my values and most of my beliefs. If I died, a piece of my consciousness would live on, indefinitely, as long as those words existed in some form. That’s scalability.
Words are more than scalable, however.
How about a real “holy shit” realization: words aren’t only scalable, they are the conduit for the transferal of human consciousness. I can live on forever, in some form, in the DNA of the thoughts, beliefs, and feelings of those whose lives I touch through words. My ideas can become part of the DNA of their library, of their philosophy of life, of leadership, of family…of anything, really. If what I have to say means something to someone else, if it makes an impression or affects them, if it somehow alters the electrical activity in their living, thinking brains, then a piece of me exists in them. A bit of my consciousness has been transferred. My ideas are no less a part of me than the DNA in my cells. Probably more so because some ideas were created by me. My DNA? I didn’t make that. I came with that. But my ideas? They are mine…I made them, often from the ideas of others. I guess that means that when I transfer bits of my consciousness, the consciousness of those who influenced me gets passed along, too. See that? Words are the conduit for the transferal of human consciousness.
I think that’s a pretty compelling argument for writing stuff down. Write it all down.