The Role of Intention in Marketing Your Gifts

Jeff over at BuildingConfidentLeaders.com posted some thoughts about the importance of giving the gift of yourself to the world.  You can find his original post by clicking here.  

His words got me thinking about intention and the role it plays in how we communicate what we have to offer to the world.  Understanding our intention allows us to understand our accomplishments.  It just takes a little time to reflect on what you do daily and whether or not what you’ve done that day moves you towards your ultimate intention for life.  The answer isn’t always pleasant, but it’s always constructive if you answer yourself honestly.  And that honesty gives you the confidence to offer your gifts to others.

Inspired by Jeff’s words, I posted the following to his site:  

I think the key idea to success is understanding your intention. To market what you do, you have to have a clear idea of what it is that you are trying to accomplish. Only with that clarity can you turn around and let others know how well you’ve achieved your objective. A person who can clearly demonstrate how they accomplish what they set out to do is a person who earns trust and credibility.

A braggart, on the other hand, is happy to promote any activity, regardless of whether or not what was done accomplished the actual objective. The connection between action and intention isn’t clear. If you’re promoting the expenditure of energy, especially nervous energy, then take a step back to figure out if you’re promoting value or busyness.

Marketing in an authenticate way affords us the opportunity to communicate to others the value we can bring in a manner that demonstrates the way in which we will do business.